If there is one thing that is true about the SEO industry, it is that everyone claiming to be an SEO expert is unlikely to be so. This industry is full of snake oil salesman who wants to make money at the cost of their clients. They make big promises and clients, who often don’t know any better, believe them, and end up losing a lot of money.
What is really concerning about these snake oil salesmen is that their work often causes long-term harm to a website. In many cases, these cheap SEO freelancers or agencies point to a lot of bad links to a website, and that results in the complete removal of that website from the search engine index. Therefore, you can’t just take anyone on their word and expect them to be an expert in the field of search engine optimization.
Another important thing you need to keep in mind is that search engine optimization for a particular industry is going to be different from optimizing for another industry. Every industry has its own quirks and the SEO expert needs to take that into account in order to get high rankings for their clients in that particular niche.
They need to have good connections with experts in the niche to get high-quality links for their clients. They also need to be aware of the major websites in a particular niche in order to be able to pitch their client’s websites for guest posts and other such things.
When it comes to finding medical SEO experts, the most important thing you need to look at is their experience in this industry. An agency specializing in SEO for shipping industry clients is unlikely to be aware of the nuances of performing search engine optimization for clients in the healthcare or medical niche as the industry is completely different.
Also, Google as well as other search engines apply a particular set of rules when it comes to websites in the health and finance industry. They want to make sure that people are able to find real information given by real experts in the industry.
In short, they want their users to get reliable information when they search on Google and they do not want to rank websites where content has been written by someone who is not an expert in these fields. Therefore, the medical SEO experts you plan to hire should be aware of these SEO guidelines by Google and other search engines in order to be able to rank your website high in the search engine result pages.
Overall, do not believe the marketing claims made by any SEO agency. Check their results and their expertise. Ask them to share the details of a few clients. Talk to those clients and ask them about their experience and the results the agency has achieved for them. In short, hire an SEO agency only after thorough research in order to get high organic rankings that stick.