Today’s business environment is more competitive than at any time in history. Businesses now have to not only complete with other bricks and mortar operations, but also with an increasing number of organizations that sell services and products, as well as use the Internet for marketing purposes.
It is worth noting that there are currently approximately 400 million active websites – and that number grows daily. Medical practices today need to have an Internet presence in order to market the breadth of their services and the specialist skills of the doctors in the practice – but even GP’s need to have an Internet presence – and an important part of making sure that their webpage performs is to ensure that they are using SEO (Search Engine Optimization) to their best advantage.
SEO for doctors is simply vital in order to attract new patients and provide essential information for those who are looking for specific medical services. SEO is a combination of art and science to ensure that certain phrases and words are noted by search engines such as Google. The Google algorithm will prioritize those websites that display excellent optimization – and this includes the use of SEO.
Great SEO for doctors will elevate the practice website when it comes to search engine results – and this is incredibly important as the number of people who visit the second and third pages of those results tapers off dramatically. Among SEO practitioners there is saying that the best place to hide a dead body is on the third page of the google search results – nobody ever looks there.
However, developing great SEO content is a skill that (in most cases) is beyond the scope of the activities that take place in most medical practices – and to hire someone whose only job is to optimize the practice web presence (including social media presence) is a cost that many are not willing to absorb. SEO is also not a simple case of ‘fire and forget’ monitoring and measuring the results of SEO practice is essential to the job of continuous fine tuning to ensure that the web presence of the practice delivers results.
For this reason, many medical practices prefer to outsource SEO activity to expert external consultants. Those consultants usually offer a turnkey service that includes SEO-optimized copywriting – and in many cases web design. It’s a simple case of saving money and time by enlisting the help of experts.